I do not like chain restaurants. I think they're tacky, noisy, and the food is usually not very good. I would much rather spend the same amount of money in a completely unique atmosphere that has infinitely better food.
One thing I do notice in restaurants are bars. I always notice the layout of bars, the glassware, and the selection or spirits (of course). A large mirror that spans the length of the counter is always a chic addition to any watering hole. Not only can you make sure your appearance is still impeccable, you can people watch without them knowing.
Or you could go iconic like the King Cole Bar.
Photo sources: here, here, and here
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